Investment. In Clothing?
You've probably heard the "clothing is an investment" spiel or the "cost-per-wear" scenario that is given throughout the retail world. Here is my take on this- it does hold SOME truth but overall... it's a crock. It's just a way to try and sell you more expensive items promising they last longer, promising the dollar is better spent, and you'll spend less in the long run. Haha- good luck with that.
1. Clothing Is An Investment:
Investment (defined by my dictionary.com app)- the investing of money or capital in order to gain profitable returns, as interest, income, or appreciation in value.
Investing is something you can gain or lose capital with. Stock market, this is obviously investing your money in hopes to make more money.
Vehicles, not an investment. Once we buy a car we know it automatically and continually drops in value as we own it. It's a luxury, but we all know this and therefore are accepting the loss as a part of life.
Clothes, can you make money on clothes? No. Once you buy a piece of clothing the value of that piece drops to a few dollars- (if that). There is no way shape or form you can buy clothing and later sell it for more than you paid. So how would this be an investment? The best return you can get with your used clothing is to drop it off at Goodwill and use it as a tax write off.
Investment? I think not.
Cost-Per-Wear (CPW) is based on simple math; divide the amount of times you wear an item and the amount you paid for it. In a salespersons words- "you will have this for ten years (rather than something made cheap) and your cost-per-wear is literally only a couple dollars each time you wear it."
I can agree 100% with high quality clothes lasting longer in SOME instances than low quality clothing...but definitely not all. Talking CPW makes sense when buying something you wear often, like an undershirt. If you spend a little more, you can get one that lasts two years instead of six months.
You need to realize if you buy a piece of clothing, you shouldn't be wearing that in six (or eight, ten...) years no matter how long it lasts. Fashion is ever changing, and your taste should always be evolving. Just because my suit can last twenty years doesn't mean anything to me, nor should it to you...because you won't be wearing it that long!
So why buy more expensive "high end" clothing? There are still obvious advantages.
- Looks better
- Feels better
- Fits better
- More unique (hopefully it is at least)
To be honest, there are some casual clothes in Kohls and Macey's that are made just as nice as a "high end" piece of clothing in boutiques (that cost four times as much).
If I was challenged to, I could shop for all my casual/ business casual clothing at Kohls and look just as decent as someone who shops at Nordstroms (or some other high end shop). Some of these clothes will last as long and some won't, all i know is I won't be wearing it long enough to find out.
So investment? Absolutely not. Cost-Per-Wear? Holds some truth no doubt, but don't let a sales person start throwing that around like they care about what they are selling you...because they don't (if they are spouting off these terms).