So this blog is more of an FYI for consumers and somewhat of a what not to do as a clothing retail professional.
Who is Frank? Frank A. Schipani- that's who. Don't know him? Well let me introduce you to him.
Retail world, its about selling selling selling right? Well, according to most shop owners (and Frank)- this is the main goal. I completely disagree. Don't get me wrong, if you don't have sales...you won't be in business long, that's a basic principal. But, how this book has become the must read for all store employees is beyond me.
The basic principal of this book is the "go for no" method. In short, sell sell sell until someone literally tells you no. They might have 12k sitting on the counter, but if they haven't said "No" yet...don't worry, your shop owner is there to call you out.
I have no clue why Frank is a national spokesperson for such a ridiculous method of selling. In this situation, the customer is NEVER going to be the first priority. It talks about how you should pick a few items out every morning and challenge yourself to sell them that day. Well, clearly you don't have the clients best interest in hand if you are randomly trying to sell items before people even walk in the door.
Unfortunately, this IS the book that every shop owner in America tries to make their employees abide by.
Funny how things work, if you actually do put the customer first...things can be much better for everyone. Selling someone today is incorrect, selling someone tomorrow is what makes sense to me. Who cares if you "went for no" and sold 10k in a day. If the person never comes back because they felt too pressured, I think anyone would have to agree they didn't do their job morally or correct.
When people start titling themselves as a "salesperson," they have already entered the wrong frame of mind. Educator- educate someone don't sell someone. I will be working on that book in the near future "Educate, Don't Sell." Or maybe just "Kaleb's Rules." Whatever it may be...lets just get rid of the Frank way of thinking.